CX Discovery

95% of product teams lack customer understanding. A structured Customer Journey recognizes tasks customers undertake. CX Discovery starts by grasping the target market and tasks. We assess competition for insights and a competitive edge. Benchmark evaluations involve ongoing identification, research, and profiling of key players. In-depth competitor assessments, utilizing data clusters and KPIs, prioritize understanding positioning and offerings. The second CX phase focuses on connecting with key individuals, humanizing user engagement, mapping buying cycles, and analyzing intentions. The final goal is obtaining a clear picture of B2B company targets to formulate the best strategic approach for maximum ROIs.